Smart UX Design: A Must-Use for Exemplary Browsing Experience

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Website Accessibility on Laptop, Cellphone, and TabletIn the web design industry, it is possible for website owners to encounter acronyms they aren’t familiar with. For example, what does it mean when a user talks about the impressive ‘UX’ of a product? Knowing what the term stands for is important, especially before searching for web design services in Raleigh.

User experience design, or UX, is the process of creating a positive user experience for a company’s website or mobile app. Some if its key features include intuitive functionality, easy-to-use navigation, and compelling content presentation. While the discipline isn’t entirely new, it is becoming more and more important, what with the proliferation of smartphone web browsing.

A Customer-Centric Approach to Website Design

Nothing stays constant in the digital world, as users demand better devices and developers compete to present the latest innovation first. One way business owners can keep up with the changing needs of their clients is to employ a customer-centric approach, something that UX design focuses on.

Responsive UX design is unique because it merges the different features of a website for a better user experience: interface, graphical and industrial design, and navigation. In fact, smart UX design is beneficial on both ends as it provides website owners with several benefits:

  • An efficient design process – UX design encourages people to work together to deliver maximum and functional website features.
  • Increases customer loyalty – Users that are happy with their browsing experience are likely to become loyal customers who would recommend the brand to others.
  • Reduces costs and usability issues – Using the right set of features right from the start minimizes costly errors and mistakes that could occur in the future.

Giving Users Freedom over the Browsing Experience

Woman Doing Research on a WebsiteAn important facet of UX design is to give customers more freedom while surfing. When something unexpected appears on the screen, it takes away a user’s control and in turn, lowers their trust for the brand and affects conversion rates. Websites that automatically play videos and send out push notifications, for instance, would translate to a negative user experience. Using a sales approach won’t bring up rates, but an approach that makes users feel like they have freedom over their own choices will.

Taking Note of the F-Pattern when Browsing

A study by Nielsen reports that customers tend to browse pages in an F-Pattern: they notice the upper left corner of a page first and then scan horizontally until they find something interesting. Understanding the F-Pattern is essential for those seeking to improve website design, as it allows business owners and designers to place strong elements and the latest offers at the top of the web page.

Keep the Number of Options to a Minimum

Getting more visitors to stay on a web page relies on understanding how Hick’s Law works. The law states that increasing the number of options available also ramps up the time it makes for users to reach a decision. In the web design context, applying the law could work by limiting the links in the navigation bar.

Moreover, opting for a unique user journey may be an effective way to increase conversion rates. Try showing returning users a different version of the website by personalizing what appears on their screen, depending on their interests. Showing the best deals on products may also work in a website owner’s favor, instead of having everything on the page.

Smart UX design celebrates a minimalist approach to website design: cutting out the non-essentials and providing users with relevant, personalized content. The approach works best for customers and website owners alike as it keeps things precise and simple while packing a powerful punch.