Tag Archives: Technology

Making Technology Work for SMEs

Woman checking her phoneEntrepreneurs know that promoting your products and services is an investment. The more you let other people know about your business, the more chances you have at selling them.

With the development of mobile apps for IOS and android platforms, you have more options on marketing your products or services. Online sites like Amazon and Shopee provide a convenient way for consumers to buy products using your smartphone. Find what is right for your business and follow these marketing tips:

USE SOCIAL MEDIA

Social media has been a useful tool in the business world. Most entrepreneurs choose online marketing because it is more effective and affordable. You can reach a broader customer base from all over the world. Doing so could help you cut off expenses in rentals and some supplies.

Here are the most influential social media sites most entrepreneurs use:

1. Facebook – A Facebook page allows businesses to create followers and inform them of any sales, discounts, and events. Choose the right images, boost yout posts, and always engage your followers.

2. Twitter – This platform helps to keep your brand trending online. Use hashtags and unique posts to engage your followers and inform them of any important updates about your products.

3. YouTube – Creating a page would require you to put your videos online. You need content to be interesting to engage your audience and make it viral.

FOCUS ON YOUR MARKET

The significant part of the marketing plan is defining your target market.  You must do extensive research on consumer spending habits in your industry. What problems do they have that need a solution?  If there are competitors, you have to provide a solution that is accessible and easy to use. A mobile app that provides easy access to your services or brand puts you a step forward.

LISTEN TO YOUR AUDIENCE

Get feedback from your audience and ask their opinion on what needs to improve or change. This way, you know the best way to develop your products and services to maintain your hold on the market.

Using the latest technology can help you maintain the connections with your prospects, customers, and colleagues. Engage them with constant updates, sale offers, and discounts so they will remain interested and invested in your business.

Laser Technology Offers a Painless Way to Fix Cavities

woman having her teeth checked by the dentistAs if having a cavity isn’t dreadful enough, you need to visit the dentist’s office to get it fixed. Not all adults are willing to go; they’re terrified of the shot, the drill, and the puffy face that comes after. Fortunately, pain-free dental services like Walker Pediatric Dentistry are now available.

Thanks to laser dentistry, dentists can now treat anything, from canker sores to gum diseases, without making their patients suffer through a painful ordeal. It’s also an excellent option for kids who don’t want to experience a numbing shot again.

How does this technology work?

Lasers use an invisible light beam to zap cavities. It is extremely precise and conservative, allowing a filling to be placed there. This means that dentists don’t have to drill as much of the healthy tooth as they usually do with traditional tools. Water-based laser systems are also available to keep the tooth hydrated and reduce the pain even further.

Laser dentistry uses air, light, and water instead of drills and needles. That is why dental procedures have become virtually pain-free, which patients prefer. Thus, even if children have essential activities to do at school later in the afternoon, laser treatment can have them ready to go back as if they didn’t come from the dentist.

Why isn’t laser dentistry more common?

For as remarkable as this technology is, not all clinics have it. One reason is that laser dentistry requires a considerable amount of time and financial investment. Dentists have to purchase new equipment that is more expensive than standard tools. They also must train to use those lasers effectively.

Today, technology has become a crucial factor when searching for a family dentist. It could be more beneficial for you and your kids to go to someone who has invested in laser dentistry to provide the best treatment for your family.

Digital Analytics and E-Commerce: The Perfect Partnership

e-commerce website with the word retail on a computer screenThe development of technology today has brought amazing breakthroughs in different parts of the business sector. Many industries have been using analytics to predict movie success, monitor the activity of the financial market, and create the perfect product based on customer insights and behaviors.

The e-commerce industry is one that’s been reaping most of the benefits of digital analytics as it uses customer behavior to offer products that best match a customer’s profile. Here’s a brief look at e-commerce and analytics and how they make the perfect partnership that aids consumerism.

E-commerce

You can consider any commercial transaction online part of e-commerce. The terms online shopping, electronic payments, and internet banking are all part of it. Just imagine a shopping mall, that’s cramped into your device – that’s it.

Digital Analytics

By definition, analytics is the computational systematic analysis of statistics and data. If you collect the data and statistics from websites and mobile apps, then it’s called digital analytics.

This data is gathered, measured, visualized, and interpreted to reach a specific goal and to improve the performance of website processes.

It helps online businesses improve customer experience through their websites and mobile apps and aids in their marketing efforts as well.

Their Marriage

When e-commerce businesses use digital analytics, it offers solutions to these three major areas.

  1. Revenue and Engagement – It improves how customers engage with the business resulting in an increase in revenue.
  2. Promotions – It helps run promotions that are targeted more for your customers.
  3. Pricing – It optimizes your pricing strategies to maximize your profits.

Digital analytics is crucial to the success of e-commerce today, and you should not neglect it. It may be a long process of collecting, measuring and analyzing data, but the results will always tell you what to improve in your process and help you get the ROI you’ve always dreamed of having.

SaaS Renewals: 3 Things to Remember to Become Successful

Saas on a laptopOne of the critical areas in managing software as a service (SaaS) for business-to-business (B2B) enterprises is making sure that clients will renew the services that you sold to them. Ideally, every renewal should be an engagement that you should work out and close in as if it were a new sale. It’s only by doing so that you begin to realize the effects of SaaS. It could help you experience rapid growth from a scale’s and traction to a stakeholders’ point of view.

You, however, should not be oblivious of the fact that customer acquisition demands massive investment in the right strategies. With that, you can tell how proper management of SaaS renewals is the key, especially since this is where most of your profit lies. Do you know what will it cost you to realize a successful SaaS renewal rate?

Map Out a Process

You probably have not considered it yet, but mapping a well-thought process is critical when it comes to managing every SaaS renewal. It can help you know when to contact customers and what to cover in that conversation.

Limit Sales Involvement

While sales are important, it’s also important if you limit your participation in sales. Instead, invest more in caring for existing customers on a daily basis.

CRM Integration

Integrate this process into your customer relationship management software for seamless and intelligent tracking of every SaaS renewal. SaaS management experts advise that you should not settle for a churn rate of less than 5%. Doing so will mean that you might lose about 46% of customers annually. That will be a loss of revenue as well as wasted capital in customer acquisition if you don’t take this seriously.

It’s understandable that managing SaaS renewals, especially for B2B products, can be challenging. With the help of an expert, however, you better keep a smart check with better training and enhanced user experience.