When the Ads Aren’t Working: What Are You Doing Wrong?

Using Facebook in Mobile

Using Facebook in MobileFacebook ads have the power to stop people in their tracks, make them click, and use your services.

That is if you orchestrate it properly.

Many businesses can attest to the magic of Facebook ads. Careful execution of campaigns got them more than high ROIs and better traffic. While there are plenty of success stories, there are also those brands that failed to reach for the stars.

They tried their best, but it wasn’t good enough. Just ask General Motors – the company spent much on these ads but failed to connect with their customers. After all the time and resources spent, they just asked themselves, “What was the point?”

In this age, people are less responsive to advertising, which means generic ads will no longer work. For many social media and local SEO experts in Denver, businesses who wish to connect with their target audience should personalize their ads.

Facebook is the best platform for such work, but you have to do it right. If your ads do not work, you might be doing the following:

The Most Mundane Images

Ads with inviting images receive more engagement than those without. This proves that visual communication is powerful. Through vibrant colors (anything but Facebook’s trademark blue and white scheme), it’s easier to attract users to your services.

Boring stock photos, while easier to use, are not as captivating as you think. The same applies to overt images and disruptive ads. A combination of these images will definitely repel users.

The best ad images look organic within the news feed but also stand out and attract the target market. Sometimes, Facebook will surprise you; the images you never thought would convert actually do – that’s where split testing images comes in.

The Wrong Target

Most businesses think that targeting everyone guarantees a broader reach. Since everyone’s included in the targeted audience, it guarantees better results, right?

Wrong.

When it comes to ad targeting, specificity is always key. It’s easier to create an ad when you have a specific group of people in mind. Each campaign should have a buyer profile, which notes demographic attributes, such as age, marital status, and income. Using this information, you can create an ad that personally speaks to users, which results in better conversions.

Unclear Shipping Options

No user would say no to free shipping offers. You take an extra load off their back: all they have to do is pay for your product. It also serves as an additional value proposition for your Facebook ad. Once the consumers receive immediate information about the shipping, they need not worry about making a purchase.

If it’s not clear, however, they will move on to other options.

Jargon Overload

Marketers and product developers often use industry-related terms to describe their product. Sure, it makes their service appear well-thought-of, but the audience won’t get a full grasp – unless they are knowledgeable about the technical aspect.

If the consumer does not understand the ad, they won’t understand your product. To get their interest, make your ads more conversational.

Have you struggled with these mistakes before? It’s never too late to turn over a fresh leaf. Apply new strategies to your Facebook ads and see results.