Monthly Archives: August 2018

Flyers Are Not Dead, but You Need to Make Them Count

man printing flyersThere’s no doubt that Australia is going social. It explains why many businesses shift their marketing strategies to digital. The reality, however, more than 2.5 million Australians do not utilize the Internet. Over a million homes do not have an Internet connection. In other words, there are still thousands of people who can benefit from offline marketing strategies. These include flyer marketing.

Why Flyer Marketing Still Matters

According to Australia Post, at least 83% of household owners check their letterbox on a daily basis. Most of all, 42% of those who had gotten hold of these materials purchased something over the past year.

Catalogues and flyers beat other forms of marketing in terms of influence. More than 60% made their purchase decision because of them. Meanwhile, about 25% said email marketing attracted them to buy while 17% were influenced by social media.

Flyer marketing is especially effective for those who are into real estate. Around 3.1 million Australian renters read unaddressed mail weekly. These are also the individuals who are looking for a new home to stay.

Increase Your Conversions

Flyers are effective and cheap, but for businesses, the goal is to increase the conversion while lowering the costs. After all, these materials tend to have a conversion rate of about 1% to 2%. If a business made 2,000 flyers, it means only 20 people will become customers. Furthermore, in many cases, recipients keep them for just a few days. Some would immediately throw them into the bin.

Marketing studies have revealed flyers have more value when they’re customer-centric. They may come with coupons or discount cards. They also have strong visuals to allow them to stand out among the other flyers in the letterbox. Most of all, the message is short but precise and clear. Recipients usually allocate only a few seconds to process the information.

Why Should You Invest in Senior Home Health Care Services?

a group of old people sitting on a couchMany people wonder about how to make the transition from hospitalization to home recovery easier for older adults. A growing number of elders and their families choose to hire senior home health care services in Concord for so many reasons. Here are the primary benefits of home health care services when your elderly loved one is coming home from the hospital.

Comfortable Environment

Many people love to travel — especially when they have retired or when they have complete control of their time. But nothing compares to staying in a place where they are most familiar with. This is especially true for seniors who have lived their entire lives in one location.

When your elderly loved one is recovering from hospitalization, it might be best to hire in-home care services for them. They might reject a change in scenery and would rather stay at home, where they feel most comfortable.

Familiar People

Staying at home is a great contributor to the healing process because being surrounded by familiar faces in a place they are comfortable in helps them feel better and recover faster. When you get the go-signal from your elderly loved one’s doctor to bring them home after an operation, however, remember to schedule in-home senior care services. This helps speed up their recovery.

Tailored Health Care Solutions

When you hire the services of a professional senior home health care provider, they have the ability to customize a care plan for your elderly loved one. They look into your loved one’s condition and determine the most suitable care program for them. They streamline the transition from hospitalization to home recovery.

Before bringing your elderly relative home after hospitalization, look for a dependable provider of senior home health care. They will take care of your loved one when you can’t, making sure they transition and recover well.

Is Your Internet Connection Lightning-Fast Yet Susceptible to Cyber Attacks?

Network cable for serversSingaporeans should not just use high-speed Internet without thinking about their online safety. Most users tend to consider fast connections, yet the reality is they are the weakest links in cybersecurity.

Very-small aperture terminal (VSAT) systems could be a solution to this. Satellite Internet secures your connection more efficiently whilst ensuring the availability of high-speed connections at the same time.

Convenient and Risky

Convenience serves as the primary cause for many users’ failure to adopt the ideal cybersecurity practices. For instance, people are more at risk of exposing themselves if they only use one password for all their bank, credit card, social media and email accounts. This makes it easier for hackers, as they prey on this common practice among unsuspecting individuals.

From a business standpoint, poor safety habits among end users likewise affect Singaporean companies. Hackers typically use email to gain unauthorised access to a computer system, so your corporate policy should only consider allowing text-only, HTML-disabled emails and domain name server lookups. That is because questionable emails often contain malicious links. All it takes is one unsuspecting employee’s click of the button to compromise your network.

National Security

Cybersecurity becomes more necessary when it involves national security as well. A report estimated that around 40,000 cases of cyber-attacks happened in Singapore between June 11 and 12 when U.S. President Trump met with North Korean leader Kim Jong-un.

Most of the attacks focused on VoIP phones and devices that use the Internet of Things (IoT), especially those that were vulnerable. That said, using a secure Internet connection becomes more relevant either on a corporate or government perspective.

Cyber-attacks become more complex each day, so it is important that you observe best practices on digital safety. While companies and other institutions are more at risk of online threats, it does not mean end users are not vulnerable.

Magnetic Drive Pump Maintenance for Extended Service Life

A man inspecting pumpsYou got a recommendation from your contractor to get a magnetic drive pump for your industrial application, and you went ahead and bought one. How well, though, do you know this pump and to keep it functioning optimally? Here’s a closer look at that:

No Mechanical Seals

First, if you pump corrosive or toxic fluids, this pump is a better option than the typical types since it doesn’t have any mechanical seals. The pump contains sleeve bearings that support an impeller shaft and a pump casing. Its drives move the shaft through a shell that contains the pumpage, all of which make the pump come without any mechanical seals.


Unlike conventional pumps, this pump uses different types of bearings, and their location is different. These bearings are on the shaft and source the lubrication from the fluid in transit. The presence of solid impurities in the fluid in transit can affect the state of the bearings, as they are on the slot of the pump.

In conventional pumps, mechanical seals are the first to wear out, but in these pumps, the first parts to wear out are the bearings. Therefore, always keep inspecting the bearings to ensure they’re in their best condition.


The pumps’ ratings dictate the maximum torque they can handle. Beyond this point, the magnets can’t operate at their optimum speed, and the pump undergoes decoupling. Equally, if you leave the pump to run in this state, it compromises the functional integrity of the magnets, as the chances of getting demagnetised are high. Therefore, it’s crucial you incorporate power monitors whenever you’re using these pumps.

Ask anyone who uses magnetic drive pumps, and they will tell you that these are the king of all pumps. Several considerations, though, should go into their maintenance and use for optimal performance. Following the above tips will make an excellent guide on that.

The Small-Space Design Rules You Need to Break to Reap Bigger Rewards

A airy design for a small spaceDesigning small spaces is tricky. It’s no wonder there are lots of rules for it so people can make the most of their living space. But as the old saying goes, “rules are meant to be broken.” And there are huge benefits to breaking these small-space design rules:

1. Never use dark colours.

Yes, lighter shades make the space look bigger. But when you use dark colours properly, you’re able to highlight better the architectural features of your house, offering the room a dimension. This creates the illusion of depth, making the room feel larger than it is.

When painting your room with dark colours, it’s best to have a satin or semi-gloss finish. These have reflective properties, which keeps the light in the room. And the lighter the room feels, the bigger it seems.

2. Tear down dividers.

It makes sense: to allow an unobstructed sightline and make the space look airy. But, do you really want to give up those dividers which define and distinguish different zones at your home? Of course not.

Keep the concept of dividers — just be smart in choosing. Swap concrete walls with glass cavity sliding doors to achieve and maintain that clear sightline and open, airy feel. You can also go for bookcases or slatted wood as room dividers.

3. Ditch the patterns.

People don’t go bold on patterns when it comes to small spaces because it makes the area look more cramped. Yet, if you actually choose a good pattern for your walls, for instance, it might just be a focal point in the room, creating visual interest and driving people’s attention away from the small space.

What’s more, you can also use big patterns to keep a steady, unhindered flow all throughout the house. For example, when you apply huge, horizontal patterns in narrow halls, these elements would lead people’s view to the next area of the house, making the illusion of space extension.

Small spaces are a challenge to design, that’s why people consult the rulebook. Do know though that there are big rewards in breaking some small-space design rules. So, go ahead, break ‘em.

Get Rid of Medical Debt By Filing for Bankruptcy

Man consulting a lawyerBurdened with medical bills that you can’t possibly pay? Would you turn to bankruptcy to have your debt discharged? Due to the rising healthcare costs, it’s pretty common nowadays for people to opt for bankruptcy just to get rid of their medical debt. The question is why and is bankruptcy the best option.

Why People Turn to Bankruptcy to Eliminate Medical Debt

During times of economic turmoil, plenty of people lose their jobs and go through extended periods of being unemployed, which leaves significant holes in their healthcare insurance coverage. Also, those who have very little to spare usually go with cheaper healthcare insurance plans to get reduced premiums and save some money.

However, what some people don’t realize is that reduced premiums typically with high deductibles, which makes them more prone to acquiring higher costs before their coverage kicking in, explains a renowned medical bankruptcy lawyer from Barski Law Firm, PLC in Scottsdale, AZ.

But of all the debt that the average American incurs, medical debt is among the top kinds of debt that they’re more inclined to pay off. Because of this, some people opt to take out loans, open a credit card, or ask for more credit, which in turn results in more debt. So is bankruptcy the way to go? The answer would generally depend on the specific circumstances of the person burdened with medical debt. However, it’s crucial that you thoroughly research your options and do your due diligence before filing for bankruptcy.

Other Vital Things to Note

If you’re considering bankruptcy to discharge your medical debt, you should know that this relief is only often available to “medically distressed debtors”. 25% of these people’s income goes to health care costs and related expenses. But do note that this same classification could apply to any person who’s incurred the same percentage due to lost wages or if he or she has been on unpaid leave for a month at least because of an injury or illness.

When considering filing for bankruptcy to get rid of medical debt, you would also need to determine which type of bankruptcy, Chapter 7 or Chapter 13, would be most beneficial in your case. With that being said, speak to a bankruptcy attorney to figure out the best course of action for you.

Why Consider Dental Treatment Abroad?

Woman Under TreatmentIt is no lie that the UK is expensive for private dental treatment and so it is little wonder why many people are considering taking their dental treatment abroad. Central and eastern European countries are teaming up with UK dental clinics to offer affordable, modern treatment.

For example, dental implants are one of the best tooth replacement options to choose following tooth loss but unfortunately, due to the cost, it is out of the question for many people. What’s more, further problems can arise if those missing teeth are left untreated. Dental treatment abroad can lessen the burdensome cost of dental implants and provide the answer to restoring a smile that was marred by tooth loss, while at the same time preventing future dental problems.

How to get dental treatment abroad

UK dental clinics, such as Access Smile, not only offer dental treatment abroad, but are also happy to help with arranging hotels and transport. Some clinics even provide a 24-hour hotline to answer any questions or concerns a patient may have about the impending trip or treatment.

Some might say, what’s the point of saving money on treatment costs when you still have to pay for flights and accommodation? This is true to a certain extent but then again, there are cheap flights and if you’re going to spend the money, why not get dental treatment and a holiday. In some cases people can save up to 50-70% on treatments.

Where are the places to go for dental treatment abroad?

The more common destinations for dental holidays for UK patients are in central or eastern Europe. Hungary, Poland, Czech Republic and Bulgaria being the more popular choices. These offer cheap and short flights, as well as good value hotels. Being city breaks, it is easy to get around and sightseeing is within easy reach.

But these are not the only countries that offer dental holidays. If something more exotic sounds tempting than destinations such as the Philippines or Thailand are also growing a reputation for offering dental holidays. A holiday resort, beach bar, and a bright new smile; now that is something worth smiling about.

Laser Technology Offers a Painless Way to Fix Cavities

woman having her teeth checked by the dentistAs if having a cavity isn’t dreadful enough, you need to visit the dentist’s office to get it fixed. Not all adults are willing to go; they’re terrified of the shot, the drill, and the puffy face that comes after. Fortunately, pain-free dental services like Walker Pediatric Dentistry are now available.

Thanks to laser dentistry, dentists can now treat anything, from canker sores to gum diseases, without making their patients suffer through a painful ordeal. It’s also an excellent option for kids who don’t want to experience a numbing shot again.

How does this technology work?

Lasers use an invisible light beam to zap cavities. It is extremely precise and conservative, allowing a filling to be placed there. This means that dentists don’t have to drill as much of the healthy tooth as they usually do with traditional tools. Water-based laser systems are also available to keep the tooth hydrated and reduce the pain even further.

Laser dentistry uses air, light, and water instead of drills and needles. That is why dental procedures have become virtually pain-free, which patients prefer. Thus, even if children have essential activities to do at school later in the afternoon, laser treatment can have them ready to go back as if they didn’t come from the dentist.

Why isn’t laser dentistry more common?

For as remarkable as this technology is, not all clinics have it. One reason is that laser dentistry requires a considerable amount of time and financial investment. Dentists have to purchase new equipment that is more expensive than standard tools. They also must train to use those lasers effectively.

Today, technology has become a crucial factor when searching for a family dentist. It could be more beneficial for you and your kids to go to someone who has invested in laser dentistry to provide the best treatment for your family.

Why Do People Need Braces in Windsor?

Woman Checking Her TeethIt’s common to think that we know everything or almost everything about the body. In fact, there are some huge gaps in our knowledge that aren’t usually talked about by doctors and scientists. It’s okay though because we discover more all the time and, as a race, we are committed to learning and growing. For this reason, seemingly simple questions like ‘why do people need braces in Windsor?’, often have complex and incomplete answers.

While it is interesting to know why people have crooked teeth, most people prefer to focus on what can be done with braces in Windsor. A dentist like Old Windsor Dental Practice will take a patient as they come and decide on a course of treatment regardless of the cause of the misalignment. When it comes to children, and some adults, it can be helpful to know about some of the below in order to prevent issues in the first place.

Bad habits

Perhaps one of the most common habits that causes a misaligned bite is thumb sucking as a child. The thumb pulls the front teeth forward as they are developing. Once there is a problem with the way that the teeth meet, this can have a knock-on effect that causes more bad habits to occur.

Bruxism, or teeth grinding, is also a known aggravator of existing malocclusion or misalignment of the teeth. A dentist can advise on ways to address this issue.


Teeth are designed to perform certain functions. They can do most of these without looking particularly pretty so the body’s program does not pay particular attention to aesthetics when telling the teeth where to come through. Some people find this comforting as it means that the way their teeth look isn’t their fault and they can just get on with correcting the issue at hand using braces in Windsor.


People can underestimate the effect that a facial injury can have on the alignment of their teeth especially if the jawbone is affected. If they have missing teeth due to an accident, the surrounding teeth can, eventually, slide into the waiting gap. This is a good reason to seek out a replacement solution as soon as possible.

The Secret to a Warmer, Sweeter Movie Date Night: Cool Temperatures

Warm weather for a perfect date nightDid you know though that there’s science-backed info that can make your romantic movie night sweeter and more special? It’s simply about changing one tiny bit in your room: turn the thermostat down.

What Science Says

A 2012 study notes that cold temperatures cause people to snuggle up to romantic movies. The link? The colder the atmosphere is, the more people long for psychological warmth. And of course, there’s nothing feels warmer than love, right?

In a series of experiments, the researchers assigned undergraduate participants to warm and cold conditions. On the first one, some were given hot tea, while to some, iced. On the second, researchers controlled the room temperatures.

What they found was when participants are exposed to cold conditions, they were more inclined to watch romantic movies and even pay for an online rental. What happens is that cold temperatures activate your need for warmth. And that need is closely associated with the warm and fuzzy romantic movies.

So, if you want your significant other to crave for more warmth (aka love), turn the AC down. Even in the middle of the night, you can get experts that offer 24 hour HVAC; West Valley specialists, including Desert Star Heating and Air, will guarantee that your AC regulates just the right temp for your romantic movie night.

Warm and Fuzzy Date Night

Of course, don’t neglect the other stuff that would make your night special. Even if it’s just a night in your place, make an effort to create a romantic set-up.

Turn off the lights to turn on the romance. Light up those scented candles or those fairy lights for a magical vibe. Get the coziest blanket to make curling up and cuddling under better.

And of course, don’t ever forget the selection of romantic movies. For added fun, you may want to have a theme for that night, such as ‘90s films or chick flicks.

A romantic movie night in may be the simplest date ever, but it could be the most special. Before you snuggle to Titanic, make sure to lower down the temp.