3 Tactics That Enable You to Optimize Images for SEO

3 Tactics That Enable You to Optimize Images for SEO

Man doing SEO Are you looking for ways to improve the traffic and optimization of your website? One of the ways to do so is optimizing the images you upload. This enables search engines to crawl your site better, identify its niche, and make it easier for potential customers to find you.

Red Rider Creative and other experts in graphic design from Provo list the following image optimization techniques that may come in handy:

Give a Descriptive Name

Some designers and website owners overlook the file names of their product photos and other images they will use for their sites. They forget or don’t bother to change the default name of the photographs. This small detail may have a negative impact on your search engine optimization — you must use keywords, even for pictures. Use descriptive and keyword-rich names to optimize the images you will upload.

Be as specific as possible when choosing a file name, such as including model types, year of release, color, and other pertinent information. These helps boost ranking and make it easier for visitors to identify what you offer.


There are cases when some networks compress your images poorly, resulting in bad quality and even blurry photos. A network does this to appease other customers who have a slower internet connection. One of the ways to prevent this from happening is to include a no-transform cache control response.

Alt Tags Optimization

The alt tags are the text form of images if a browser can’t render properly. In some cases, you can still see the alt text for a certain photo even after a site renders them. Use the right alt tags and integrate the appropriate keywords for the photos you will upload on your website as these improve your search results rank.

These are some of the tactics you can implement to optimize your images. Doing so improve the search rank of your pages and also help your visitors identify the products they want to purchase.