Public Relations: An Important Recipe for Your Business Success
Public relations (PR) and advertising often go hand in hand that people use it interchangeably. These methods have the same goal of getting your brand out to the public. The difference lies in the execution and control. Advertising is deliberately putting effort (and expenses) to make your business known (i.e. advertisements). PR building, on the other hand, lies mostly on building relationships with different networks.
People are more familiar with advertising but public relations is also as important.
Why are Public Relations Important for Your Business?
1. A Connection with Your Audience
Public relations uses intermediaries (i.e. a spokesperson, a blogger etc.) who are usually well-known in their field to get your business reach a wider audience. The challenge lies in the fact that you do not have control over how these third parties would paint your image to the public.
2. Builds Up Your Business’ Credibility
Your intermediaries shape your business’ credibility. These intermediaries have their own group of audiences that look up to them. One good word from them to their audience regarding your business means an instant boost in your company’s reputation.
Ways to Execute It
1. Traditional Method
Celebrities and politicians are known for their press releases. The media (the intermediary) then does it job it disseminating the information to the public. For businesses both big and small, public relations has always been done through press releases.
2. Social Media
Like the traditional method, companies are able to utilise social media to get through their clients. However, this time, it can be done on a wider scale as social media itself has a global reach.
3. Professional Services
Building public relations is not everyone’s cup of tea. Seeking help from PR companies in Melbourne can help your business establish a public relations image it deserves.
The power of relationships, especially that with the public is important for any business. Make sure your company has its own well-painted image.