The Latest Trends in Digital Marketing
If you want to get ahead of your competitors, you need to utilize everything that you know. Understanding the latest trends is crucial if you want to improve your existing tactics.
Staying on business requires you to understand the consumers’ behavior when they’re online. Since more than a quarter of people is online almost every day, using this to your advantage can help create a shift in your advertising strategies in the future.
From the latest web design trends to using micro-moments, 2019 has faced several changes when it comes to digital marketing. So, to help you make the most of it, here are some of the latest trends that you need to learn about this coming 2020.
Utilizing visuals, voice, and videos
People spent 6.3 hours of their day on social media back in 2018. They often get flooded with so many information that it makes it harder for companies to get their attention. That’s why you need to take the time to choose visuals that will represent your brand well. You need to select fonts and graphics that will reflect how you want your brand to look. Ensure that you’re consistent with it so that everything will remain cohesive.
To be able to use videos to your advantage, you need to start creating several versions of each video ads suited for various platforms. Doing so will help you create video content that will be worth watching.
Optimizing a website for mobile use
Because of Google’s recent changes when it comes to mobile-first indexing, marketers are now finding ways to make their content more mobile-friendly. They’re now trying to find ways to reach out to their clients who are using both Android and iOS. For example, it’s a must for insurance professionals to hire professional website design services for insurance agents.
The recent announcement that Google made with their algorithm is a significant game-changer. Now, marketers would need to consider creating new mobile ads to suit their marketing needs.
Customer data is king
Consumer data still plays an important role when it comes to digital marketing. The raw information that you collect should get analyzed. You can also use it to create actionable insights for your campaigns. Doing so will help you get the right information to meet your customers’ needs. You can even use AI or artificial intelligence to make smarter campaigns that can help you become more responsive to consumers.
One way to get the right information is by using Google Analytics. You can use it to check the bounce rates and measure page views. Although it can get complicated at first, you’ll find it easier to understand everything as you go along.
The digital marketing industry has shifted over the past couple of years. The trends that you may have been using for the past few months may no longer be applicable today. Therefore, it’s best to stay on top of things by learning new marketing strategies that can help you along the way. Don’t forget to get help from professionals to ensure the best results.
