How your dental clinic’s website could be impacting your SEO
Your dental clinic’s website is, in your eyes, a work of art.
Its layout is attractive, with pretty fonts and an interactive design, and it has a lot of media placed throughout it. Great!
But unless it ticks certain boxes, it may be causing issues with your dental clinic’s SEO. Oh, dear!
Search engine optimisation (SEO) is an essential part of creating a successful website for any business. However, many dental websites fail to recognise this and do not take advantage of the power of SEO or how it can impact the number of patients that see their website and go on to attend their clinic as patients. This can lead to lost business and a loss of potential customers, as a dental clinic’s website that is not optimised for SEO will have an undeniable effect on the success of the business. Search engine algorithms have become more sophisticated over the years, and they now assess more than just the content of the website when it ranks a website.
So, what bits of your dental clinic’s website, or dental websites overall, may be causing issues with SEO?
Poor content
One issue that can lead to a dental clinic’s website having negative implications for its SEO is the lack of quality content. Search engine algorithms usually place sites higher in rankings if they have relevant, quality content, as well as content that is not plagiarised. Poorly written content, however, can be damaging to SEO. Additionally, content that fails to provide value for the reader or is not focused on a specific keyword phrase can be detrimental to SEO. So, be sure that all your blog posts are relevant and targeted.
Poor titles
Furthermore, poor page titles, meta descriptions, headings, images, and site navigation can also negatively impact a website’s SEO. A dental clinic’s website should invest in a quality design that is optimised for SEO; this includes adding keywords in the page titles, meta descriptions, and headings, as well as adding images that are properly optimised for SEO.
No engagement
You want and need people to engage with your dental website. Search engine algorithms analyse how users interact with the website, and if a dental clinic’s website consistently has low engagement levels, it can lower its SEO ranking. Content should be designed to offer value to the reader and engage them in a conversation. Additionally, comments should be encouraged as they can also increase user engagement.
Not mobile optimised
Finally, a dental clinic’s website should be optimised for mobile devices. Most search engine users use their mobile devices to search for websites, so a website should be designed to be easy to navigate through mobile devices. Poor mobile design can lead to the website not appearing in mobile search results.
Remember, by implementing an efficient SEO strategy, any dental clinic’s website can increase its visibility within search engine results, increasing website traffic and attracting potential customers. So, should you have any issues with your dental clinic page attracting patients or you have a high bounce rate, be sure to contact a marketing team that has experience working with dental surgeries for help.
