Marketing Your Business in a Post-Pandemic World
The economy around the world no doubt suffered after more than two months of almost no economic activity. But as countries slowly flatten the curve, they have also started preparing gradually, easing lockdown restrictions and establishing guidelines for the “new normal.”
For entrepreneurs, reopening the business, unfortunately, doesn’t mean business as usual. Consumer behavior has changed from the last time you were up and operating, which means you must also set responses in place to address these changes. As you and your competitors frantically fight for the audience’s attention, your survival and growth depend on a good marketing strategy.
That said, we highlight a few approaches to marketing that can help get the ball rolling.
1. Put Professionals at the Helm
The first few moments of reopening the economy is a critical time for businesses. This means you can’t take risks by having a less-than-competent marketing team. If this means your CMO needs to be outsourced or your team needs to be restructured so more competent members can step up, then you’re doing the right thing. This ensures that competent and professional people will lead your charge to the top.
2. Realign Your Marketing Campaigns
After establishing a strong marketing team, you can now start realigning your existing marketing strategies. As mentioned earlier, consumer behavior has changed in the period before and after the coronavirus pandemic. Your customers today likely have different pressing demands than they did a few months ago.
Feel the pulse of your audience by conducting customer surveys or conducting market research. These will allow you to feel the pulse of your audience, which will give you relevant insights into their needs. Then, you can analyze the data and employ marketing strategies based on the results. By doing this, you will have your customers — and their current needs — at the core of your approach to branding.
3. Look out for your customers
Speaking of prioritizing your customers, it’s vital in such an uncertain time to let them know you’re there for them. This is applicable to both old and new customers. Keep in mind that maintaining your current customers is easier than attracting new ones, but it doesn’t mean it’s not going to be challenging not does it mean you shouldn’t actively bring in new leads.
By letting them know you’re at their service while they try to cope and cling to a sense of normalcy, your customers are more likely to stay loyal to you for a long time after this pandemic.
4. Start and Promote Philanthropic Programs
As a brand, you have a responsibility to contribute to making society better. And in the aftermath of a tragic pandemic, there’s no better time to show your support. Whether it’s providing free products or services for people who need it or donating to a worthy cause, your act of kindness will go a long way. You may find other brands willing to partner with you or get new customers who will be loyal to you in the long run. What’s more, you can gain your current customers’ trust and establish your credibility through philanthropy.
The coronavirus pandemic isn’t over yet and it may not be for a while. But if you follow these branding strategies, you can see your business thrive in a post-pandemic world.