Triple-A Ideas for Developing Your Company During Lean Seasons
Every company dreads the off-season. This is the time when people don’t buy anything or worse, when people don’t buy your products. It’s a fact that certain items or services don’t sell as much during specific times of the year.
Here’s a triple A list of what you can do during this period to make the most of it:
Assemble – This is the right time for any company to get ready for more active days. It’s where you and your teams think of more efficient ways to sell your services or particular items. Set up a meeting with your board and check what aspects of your business need improvement. This is also the right occasion to determine who among your staff has done their job adequately and those who have not. If you need to rehire and retrain, do it during this period.
Advertise – Marketing and promotions are your best friends. When done right, it can put your name on the top of your target market’s list. Slow months are ideal for prepping potential clients and buyers to anticipate something new in your catalogue. Made4media recommends hiring an effective creative marketing company to promote your products and services through social media and other platforms. You can then move on to creating bigger events that require longer planning and promotional time.
Assess – This calm in the business season is also a great opportunity to talk to specific clients and staff about how the business has treated them. Are they happy with their interactions with you? Are you able to supply their needs? What steps can you take to beat the competition? Find out what matters to your clients and workers so you can come up with suitable plans and adjustments for the coming months.
Downtime is an ideal period for improvement, planning, and internal assessments. Don’t see it as a loss in sales, but instead as a time for preparation. Consider this the calm before the proverbial storm of good sales and busy work hours if you’ve maximised the calm in the market.