Advice for Designing Your Company Logo
Branding strategies possess the power to make a business more recognisable. The more recognisable your business is, the easier it is for people to relate to it and remember it when they need your products. This, of course, means your business can become more successful.
The cornerstone of your brand is your logo, which is the graphic representation of who you are as a business, what you do and what you stand for. The best logos are recognisable anywhere, on anything — be it a van wrap, a billboard, the product itself or a shop sign.
Here are some tips for designing your logo to ensure more business success.
Choose the Right Colours
Colours are not merely decoration on a logo; they mean something. Ideas come from the colours you choose and those ideas get retained by people. Colours that are popular in your industry are more likely to be successful. When you design your logo, however, make it so it will remain recognisable even if it were printed in grayscale, such as on a newspaper that doesn’t use colour.
Avoid Using a Photo
You want a logo that’s easily recognisable in virtually any size. If you use a photograph, it may not be recognisable if it were printed in very small or very large sizes. It’s best to stick with vector graphics, which can be resized without losing quality. That said, avoid using Clip Art too.
Display it Everywhere
On your product packaging, vehicle wraps, websites and social media accounts, billboards, letterheads, business cards and of course on your shop. Be as consistent as possible with the colours, measurements, etc. Remember that different media are made using different processes. For example, a regular printer may reproduce the logo on your letterhead, but your chrome store logo is produced using metalworks or sandblasting services, says an expert from Euro-Blast NZ Ltd. What matters is they still look recognisable as one logo.
Don’t Do It Alone
If you choose a logo on your own, you might not see something another set of eyes may see. ‘Does this look a little like the Frankenstein monster’s head?’ ‘Is that a sausage or a banana?’ Better have others take a look and get their feedback. It’s not always advisable to replace a logo immediately once it’s out.
Your logo is the one thing that can represent your entire company. When you design it, do it right the first time.