3 Digital Marketing Trends You Can’t Ignore in 2016
The Corporate Executive Board estimates that 60 percent of consumer’s purchasing process is done before they even make contact with the supplier. This is mainly done through online research that starts with a search engine query. With the increase in smartphone use, consumers are no longer relying on salesmen to pitch products. They are carrying out their own research online.
Being in business now means that you need to have a strong online presence no matter how great your product is or how convincing you are. With the right digital marketing strategy, you are better positioned to increase your brand’s awareness.
Digital and print media company Standard Examiner shares some digital marketing trends to watch out for in 2016.
Twitter ads, AdRoll, and Instagram have a new ad service aimed at large audiences. These areas are less competitive and it’s the best place to market your products or services. Adwords still remain to be the biggest platform to get you ahead of your competitors.
Targeted Web Designs
Unlike the past where it was cool to have gigantic websites, more people are now moving to smaller targeted websites. These sites are designed to promote interaction with your potential guests. So if you want guests to sign up for your newsletter and you have multiple ads, your guests won’t be motivated to sign up. A smaller targeted website ensures that your visitors are directed to our ultimate goal without further distractions.
Although the talk about email marketing has been on for years, it still remains to be one of the core tactics when it comes to digital marketing. Optimizing your email templates across all devices is a must as most people are now opening their emails on a mobile device. Have a subject line geared to your audience to ensure that the email is opened.
When it comes to digital marketing Ogden, you have to stay ahead of your competitors if you’re looking to get an edge in the market. Implementing these trends will give you an advantage and even increase your brand awareness.