The 4 Main Benefits of Building a Mobile App: And How to Make it Easy
Mobile app usage continues to grow at an astonishing rate. In the United States alone, mobile app users spend an average of 4.2 hours a day during the third quarter of 2021.
If you’re a startup trying to break into the tech scene or a business wanting to offer something more to your consumers, now is the best time to build a mobile app.
But what are the benefits of having a mobile app? And how can you make it easy for your business to build one?
Best Reasons to Build a Mobile App
There are many reasons to build a mobile app, but here are five of the most important benefits:
1. Increased Engagement and Interaction with Customers
One of the main advantages of having a mobile app is that it provides an easy way for customers to interact with your business.
First, customers can access your app whenever they want, which increases the likelihood that they’ll use it. Second, apps provide a more engaging experience than a website because they’re interactive and typically faster and easier to use.
2. Increased Revenue Opportunities
Another benefit of having a mobile app is that it can provide additional revenue opportunities for your business. For example, you can sell products or services through the app or use it to collect customer data that you can then use to target them with ads or offers.
Further, you can take advantage of advertising opportunities on the app itself by offering sponsored content or ad space. Lastly, an app can help your business bring in more customers because people will see it when they’re browsing their phones and are likely to download it if they think might be useful.
3. Heightened Brand Awareness and Loyalty
Another benefit of having a mobile app is that it can help increase brand awareness and loyalty.
When people use an app, they’re interacting with your business in a more personal way than if they just visit your website. And if the app is well-designed and provides value to users, they’re likely to recommend it to others.
This process leads to increased word-of-mouth advertising, which can be invaluable for businesses trying to gain traction in today’s competitive marketplace.
As a result, the app will help build your brand and make it more popular among consumers who use mobile devices regularly (i.e., most people).
4. Improved Productivity and Efficiency
A mobile app also improves productivity and efficiency for your business. For example, you could use the app to manage projects or track time spent on tasks so that everyone knows what’s going on at all times.
The more productive employees are with their workday activities (i.e., they get more done), the higher the company’s profits will be in the long run.
And since most people spend a significant amount of time using mobile devices, having an app is one way to help them stay productive while also offering value to customers who might want access on the go.
Tips to Help You Streamline Mobile App Development
Although mobile apps have many benefits to a business or startup, creating one takes a lot of time. It can take as long as nine months, and by then, someone else might have already released a platform similar to yours.
You can streamline your process with these tips:
1. Leverage Cloud Computing
Cloud computing is one way to make mobile app development easier. This technology allows you to store and access data from any device with an Internet connection, so you can work on projects anywhere.
Meanwhile, the IBM cloud pak simplifies the process by letting you automate your workflow. Some parts of the mobile app development can function even without close supervision or human interaction. You can also integrate it with other tools you’re using, so you can access and modify data in one place.
2. Choose the Right Platform
In mobile app development, you have to choose the right platform for your project. For example, if you want to create an iOS app, then use Xcode and Swift IDE. On the other hand, Android apps require Java programming language with Android Studio as their default IDE (integrated development environment).
Keep in mind that not all platforms are created equal. Research your options to see what will work best for your needs.
3. Focus on Key Features
Don’t try to build an app with all the bells and whistles. Instead, focus on creating a minimum viable product that has only essential features.
This way, if you encounter problems during development or want to make changes later, it will be easier because there aren’t as many components involved in your platform yet. You can also learn from user feedback before adding more features down the road.
Remember, it’s better to have something simple that works than an app with too many complicated functions that don’t do anything for your business.
Mobile apps are excellent for businesses to reach their target audience and increase brand awareness. They can also improve productivity and efficiency, making them a valuable asset for any company. But because technology evolves fast, you need to simplify the process and be one of the first of your kind in the market.