Dropshipping: Is It a Good Business During the Pandemic?
The pandemic has affected e-commerce in multiple ways, from shipping to the supply chain and manufacturing. This change has forced e-commerce business owners to change business strategies with varying degrees of success. While it might feel like it’s doom all around, there have been dropshipping success stories amidst all the chaos.
However, keep in mind that although some countries have started to lift restrictions, dropshipping companies will still experience disruption with the shipping and manufacturing line and experience unavoidable delays. So how can you thrive as a dropshipper during the pandemic?
This article will feature tips and strategies that can help your business grow despite the epidemic.
Adjust Social Media Strategies
Social media has become increasingly important during this pandemic as face-to-face interaction has been severely limited due to the government’s restrictions. This change has forced customers to look for a company’s social media to better understand the product they want to purchase.
Post Relatable Content
Dropshipping companies must now grow their audience organically through Instagram, Twitter, or Facebook. And the best way to grow your audience organically is through posting unique content that gets people excited about a product in a way that doesn’t feel too formal.
Engage Your Audience
Engaging your audience in social media is one of the critical factors to let your audience know that you listen to them and care about what they say. One way to do this is by tagging your audience in posts, replying to their comments. By doing this, you allow your audience to feel more at home in your posts, and more often than not, this will lead to sales and returning, satisfied customers.
Hashtags can be a great way to garner new audiences to your social media page. One company even revealed that 60% of their content engagement comes from their hashtags and the other 40% are from their current followers. Hashtags can also be used to start conversations with your audience, so don’t be afraid to use it as often as you can.
Have Your Own Site
Suppose you’re planning on committing to an e-commerce business. In that case, you might want to consider having your own independent domain rather than just selling on social media and E-commerce platforms. Although it might seem easier said than done, you’ll need to optimize your site for more views. Fortunately, there are web design agencies that can help you get your domain up and running.
Work with influencers
This method is a bit on the pricier side but can be a great way to boost sales and garner more customers. Influencer marketing has been on the rise these recent years, and it shouldn’t be ignored. Statistics have shown that customers engage more in influencer posts than the company brand posts. So it’s crucial to offer influencers codes that give their audiences discounts when they purchase from your store.
However, keep in mind that this method might take a small bite out of your profits, but the benefits outweigh the costs significantly if the right influencer is picked to market the brand.
Change Products According to the Demand
One of the most significant advantages of dropshipping is that you can instantly change the products that you feature on your page. So, it’s essential to adapt to whatever product is trending or is in demand. People would understandably spend less money on non-pandemic essentials than essential pandemic products such as alcohol and wet wipes.
The best example of this is to shift your focus on face masks and other pandemic necessities. This method will ensure that your company thrives despite the pandemic.
Be on the lookout for trends as customer needs and wants can change on a dime, especially in these uncertain times.
Find Alternate or Modify Shipping and Logistics Options
One of the most significant issues that drop shipping companies will experience is shipping and logistics due to fewer flights and travel restrictions.
One of the best ways to combat this is by keeping an open communication line between you and your supplier. And try to settle on a new deal with them your supplier to keep both your supplier’s costs down and your profits high.
Making dropshipping worth it in this pandemic is all about adapting the right strategies to thrive. So it’s always important to look at everyday trends and be mindful of how you interact with your customers and cater to their needs and concerns.
Business owners must also keep in mind that these strategies must be used in unison for the best effect.