E-commerce Business 101: Seven Ways to Boost Online Sales
It is every business owner’s dream to sell their products like a hot commodity. This is why many businesses now have online stores. This is so that they can market their products and services online anytime. Are you an e-commerce business owner looking for ways to increase your sales? Here are some ideas worth trying:
Find a way to reduce the return rate
When you run an online store, it’s only normal to have some customers return some merchandise. Some choose to return your products due to incorrect size or variant sent, the goods not matching the product description, and wrong products ordered. You can reduce your return rate if you hire returns management services. With an effective returns management strategy, you can retain customers and recapture your product’s value.
Fight shopping cart abandonment
One problem e-commerce business owners want to eradicate is abandoned carts. It’s easy to shop online. One only needs to add items they want to their “virtual shopping cart” and then proceed to pay during checkout. But it is easy to abandon the cart due to high product price, expensive shipping fees, etc. To make more sales out of abandoned carts, you can try the following tactics:
- Remind the customer of the items that they have in their cart
- Offer discounts
- Always be clear with the shipping fees
- Offer a money-back guarantee
- Offer multiple payment options
- Offer guest checkout options
Choose to upsell and cross-sell
Upselling means encouraging customers to buy higher-end products that can fulfill their needs better than the product they are looking forward to buying. Cross-selling, on the other hand, encourages current customers to try other products that will complement their original purchase. Upselling and cross-selling are marketing techniques that allow you to sell more products by providing additional value to your customers.
Whip up a sense of urgency
Persuading customers to buy time-sensitive products can help boost your online sales. You can do this by posting banners, sending emails, and posting your promos on social media. You can try offering exclusive promos, free-shipping promos, or limited-edition products.
Partner up with affiliates
Creating an affiliate program is a good way to attract more customers into buying your products. Your affiliate will market your product for you, and for every sale they make, they get a commission.
Offer many payment options
Some customers chose not to finish checking out because their preferred payment option is not available. Realize that not all online shoppers would want to use their credit cards and debit cards to pay for online purchases. Offering them more payment options helps increase sales and allows customers to make a purchase.
Offer free stuff
Who doesn’t like free stuff? No one! The more you give away, the more you help improve people’s perception of your brand. Giving away items also gives consumers the impression that you’re confident of your products and services. This helps builds client trust and boosts brand recognition.
There are many ways you can drive your online sales. You can start with reducing your returns rate, offering more payment options, and trying out ways to urge customers to proceed to checkout. Giving away stuff, offering affiliate programs, creating a sense of urgency, and upselling and cross-selling can also help boost the sales of your online store.