Effective Ways to Boost Customer Engagement
Audience engagement is vital for any business. Engaged users are more inclined to trust your brand and return to your website. Most importantly, they’re more likely to convert to paying customers.
That said, here are three proven ways to boost online engagement and stay top of mind with prospects.
Collaborate with influencers
Influencer marketing is one of the most effective marketing strategies today. Influencers can help build brand awareness and drive purchase decisions. People follow influencers on various digital channels because they trust their opinions and recommendations. If their favourite influencer recommends a particular brand or product, they will likely consider connecting with that brand, too.
An influencer can share photos, reviews, and video tutorials about your product. Each post would usually include a link to a landing page or even a discount code to entice buyers. Your chosen influencer can also answer any questions their followers may have about your products and direct them to your website if needed.
Contrary to popular opinion, you don’t have to splurge on the most prominent Instagram stars before you can see results. Instead, you can tap micro-influencers or celebrities with 1,000 to 10,000 followers on social media. They’re likely to give you better results at much cheaper rates.
When you work with micro-influencers, you can have campaigns that feel more authentic compared to generic sponsored posts designed to target millions of followers on one go. Additionally, their smaller following will make it easier to connect with people within your niche.
Mix up your content
Content marketing is at the heart of audience engagement. It allows you to provide valuable information that can guide prospects towards the sales funnel.
As technology evolves, so should your content. If you limit your content to traditional blogs and product photos, you miss out on expanding your customer base and boosting sales.
Other types of content you can leverage include:
- Interactive quizzes and polls
- Downloadable ebooks
- User-generated content
- Product review videos
- Courses or tutorials
- White papers
Facebook Live videos
Great content also helps with search engine optimisation. Every new post you add to your website can boost your search engine rankings and, in turn, improve your visibility. However, it’s not enough to simply fill your pages and channels with content. You must ensure your posts are well-written and your videos developed for SEO. Taking advantage of professional content writing services can help you create content that’s educational and memorable.
Use live chatbots
Customers may have queries that arise outside of your business hours. Chatbots allow you to engage with your audience and answer their questions 24 hours a day, 365 days a year. They also allow you to respond to multiple customers at once and simultaneously.
Additionally, chatbots can be designed to engage customers through seamless cross-promotion. They can execute this as naturally as possible, without turning off prospects. Best of all, implementing a chatbot is much cheaper than hiring additional employees to improve customer support.
As a marketer or business owner, connecting with your target market is the first step towards growing your business. Using the right tools and techniques can go a long way in elevating brand awareness and building customer loyalty.