Top Questions to Ask for Market Research
Market research allows you to gain insights about your brand and your target audience. This also enables you to turn collected data into implemented strategies and measurable goals. Concept Marketing, a market research firm in Utah mentions the following questions to include in your survey to get more details about your customers and which strategies may work.
Who Is Your Ideal Customer?
Knowing who your customers are is the first step to business success; you need to are aware of their demographics and then expand the questions to more detailed information, such as their occupation, if they own a pet, if they’re married with kids or a single parent and others. Don’t be afraid to ask too many questions, because the psychographics and demographics of your audience are important aspects of your research. Be as specific as you can be such as profiling queries like where they shop, eat and their frequency of use. This data provides you with insights about your audience and be able to give them what they need and provide them with solutions.
What Does Your Ideal Customer Want?
You may be creative in framing questions to determine the real wants of your target customers; however, you can’t read their minds and give them something that has yet to exist. In the 60s, people didn’t know they needed a microwave they simply wanted to get a hot meal quickly. One of the ways to achieve your goal of providing a solution is to provide survey and research participants with samples of products and services. Allow them to rate these to get insights about the solutions they are looking for.
What Are Your Perceived Benefits?
Perception is reality, and most people buy based on their emotions; it’s important to identify the potential emotional advantages that your customers may get by choosing your products or services. The more you can connect with your audience on an emotional level and be able to give that advantage, they likelier they are to choose your brand over the competition.
Ask these questions when you conduct market research to get a clearer picture of what your customers need and who they are.