3 Video Marketing Trends That Will Dominate in 2017
Like any other advertising arena, the social media marketing field is constantly changing. For you to stay on top of the competition, you have to be in-the-know on the latest trends in this sector. Video marketing, for instance, is one of the major shifts right now.
With one-third of online activities spent watching videos, it is no surprise that digital marketers are now investing in eye-catching video content. Industry experts share several video marketing trends that people should watch out for this year:
According to BambrickMedia.com.au, video content plays a big role in swaying purchasing decisions. Real estate experts agree, especially now that the 360-degree videos are becoming popular. This video format is an effective way to bring the "in person" experience to the target audience as they view a property or product. This will enhance audience interest and help bring them closer to a purchase decision.
Facebook Live has been making waves in recent months. Many people enjoy using this feature for fun, while popular brands use it to engage their target market. Facebook Live comes with a lot of possibilities, advertising and marketing-wise. You can use it to share behind-the-scenes in your business or deliver special, limited offers. Just remember that whatever you share on Live must be valuable to your target audience.
Video Email Marketing
With people's attention spans getting shorter, digital marketers must be creative in sending their messages. That’s why video email marketing is expected to rise this year. After all, emails with video links are refreshing — a convenient way to get information.
Don’t let your social media marketing efforts go to waste by sticking too much to traditional techniques. Remember, the trends in this industry are constantly changing. So for starters, spend a huge amount of time this year to create amazing videos!