Four Ways to Help You Create Better Customer Engagement
As an entrepreneur, you’re very much aware that your customers are your business’s life force. That’s why it’s crucial to create a unique and personalized engagement with them. However, the challenge is that several companies out there fail to realize the importance of engagement as they push through with insisting their sales pitches down their customers’ throats.
To attain success, one must engage their customers to understand what they want and learn from it. Always remember that communication is at the center of every human interaction. So, using it effectively with your customers can increase your sales, repeat business, and even referrals.
On the other hand, failure to establish a concrete means of communication can lead to frustrated customers and even negative publicity. So, as an entrepreneur, how do you improve your communications with your clients?
Create a lasting first impression
First impressions mean everything, especially when it comes to businesses. It plays a crucial role in creating your brand while giving you an edge over your competitors.
For most businesses, Forbes Magazine says that the first point of interaction with customers often happens over the phone. So, the best way to ensure that you provide them with the best service is by setting up a professional automatic attendant that’ll answer their queries in the best way possible. The voice recording should be friendly and professional and route them to the right department if they need to talk to a person to solve their issue.
Installing an automated system will take a considerable burden off your team’s shoulders while ensuring that your customers receive a smoother and more effective customer service experience.
Reduce hold time
No one wants to get placed on hold for several minutes. That’s why it’s crucial to keep the hold time as short as possible to prevent your clients from getting frustrated. Entrepreneur Magazine says that at least 75 percent of people believe that it takes an excessive amount of time to get a live representative. Although it isn’t a revelation to most companies, it’s something that many entrepreneurs are struggling to provide for their clients.
Having an ideal answering system can help you keep your hold times minimum, especially when set up correctly. Another way to reduce hold time is to use a phone system that produces a sound signal to let you know if your customer has been on hold for a particular amount of time.
Create a community
Online and community forums have been around for years, and they’ll probably still be around for a couple more. The primary advantage of these online forums is that you can directly connect with your customers by answering their queries. Even more, it also helps keep them informed about the latest updates too. That’s why many businesses often consider building online community apps for iOS to make it easier for them to share information that their target market might find interesting.
Do a couple of contests
Everybody enjoys getting free stuff. So use it to your advantage as you try to come up with more ways to attract more customers. Not only will it help you catch their attention, but it’s also a perfect way to create an engagement by rewarding them for their cooperation.
For instance, you can ask them to share photos while using products and then tag your business. You can choose who the winner is so that they can receive a free product from you.
These are only a few of the tips that you can use to better your engagement. Remember to refocus your customer services efforts on providing a better service instead of aiming to hit metrics. It’s a better way to build a brand instead of making your customers feel like they’re just another phone transaction.