Refine Your Tone: Building a Better Advertising Copy
The tone of your content is more important than the visual aspects of a marketing campaign. This is because the content showcases your business and describes what your company can really offer.
It is an impractical move to play it safe with your advertising language. You need to have a distinct and unique voice to encourage your audience to take action. Advertising experts and agencies share a few tips on refining the tone and language of your content:
Break the Rules
It is perfectly fine of defy some grammar and spelling rules when creating a slogan or a tagline. Keep in mind that your goal is to produce content that draws attention. Language is a tool that people use to increase the boundaries of self-expression. Just make sure that that your message is clear and easy to understand.
Decide on the Tone
Consider your product, services, and consumers when deciding on a tone. Think of something that will best reflect what your company can offer. After deciding on the tone, keep it consistent in all advertising materials, including your tagline and product descriptions.
Avoid Too Much Information
Don’t be overly technical when writing material. Providing too much data may cause your audience to miss what you’re trying to say. Write pieces that appeal to buyers. Focus on the benefits and purpose, and what makes the product unique and better than other brands.
Veering away from the technical aspects of your product can run risk of you coming off as being too vague or general. Use concise statements that justify what your product is all about. Focus more on the capabilities and features of the item.
Develop a rich and consistent vocabulary that will best describe your products and services. This will give the audience a more engaging experience than simply making a purchase. Creative phrases or terminologies can help your consumers get a feel of your business’s identity.