Utilizing Contact Details To Your Advantage

Utilizing Contact Details To Your Advantage

Managing a business in the internet age has made access to marketing information easier and more accurate. However, if you haven’t managed to stay on top of the latest technology, you may find your firm slipping behind the competition.  Luckily, companies are available to provide support for every aspect of digital marketing so that you can convert web browsers into brand champions.

The best conversion strategy is worthless if you don’t have the contact details of your target market; that is where lead capture forms provide a valuable starting point for the inbound marketing process. Lead capture forms are a popular tool that enables companies to focus their marketing efforts on clients who are already interested in your company or product. Website visitors are encouraged to complete a form; information sought varies from gathering basic contact information to questions that help the company identify data on their interests and needs.  Asking for personal details and data input can only be achieved if the respondent feels they will also receive a benefit or reward for their effort. Therefore, people completing a lead capture form usually do so for something in return. These freebies commonly include apps, e-books or webinars.

Understanding how lead contacts work

As the internet has integrated into how people do business, companies increasingly compete against each other online to promote their products and increase their target market. Previously, marketing was like casting out a large fishing net and sorting through the catch for the big fish; today, marketers using lead contacts are like fisherfolk who are focused on targeting only the big fish.

A lead contact form targets someone already interested in your website, so persuading them to disclose their details gives you a contact who is more likely to respond. A list of lead contacts is more likely to result in a positive response than if you sent out cold-call emails, which mostly end up deleted as spam.

What do you want to know?

Lead contact forms main goal is a name and email address. With this information, the company can spend time building up a relationship with the contact and disseminate information rather than lunging to the hard-sell. However, other data the browser gives helps the company understand its market. This set of data helps create a more personalized follow-up. The form should be pitched to allow you to get the right information to understand needs without being too detailed, so they lose interest.

The primary components of a lead-generation form

lead-generation form

Companies like Action Mailing develop lead capture contact forms to capture the information valuable to their client.  Although every form is different, a couple of basic rules apply:

  • Ensure that the contact lead form is visible on the landing page. For appeal and easy access, put the form next to the company image or set it up at the bottom portion of an auto-scroll landing page.
  • Make sure the form is the right length. People find shorter forms easier to fill out. However, you need to strike a balance between keeping the form short and obtaining enough quality data about your target market.

Converting your site’s visitors into leads helps increase web traffic and, ultimately, boosts your company’s revenue. Lead capture forms are a first step in changing interested web browsers into converts. With the increased accuracy of techniques such as inbound marketing, lead capture is invaluable.