Maximising Your Local Exposure with OOH Advertising
When it comes to advertising, small businesses do not have to aim for an extensive audience reach. Their main objective should be to focus all creative and financial resources on making an impact on the local scene and concentrate there.
While using the Internet as a medium reaches more people, the viewing scope is much broader, and thus, less centralised.
For small businesses, there is no need for globally expansive promotions. You just have to know your target market and the most strategic way to reach them. One way to do that is outside advertising.
OOH (Out-of-Home) Advertising
Outdoor Advertising works around the principle of out-of-home advertising. It is also known as reaching consumers in public places and commercial locations through various formats, such as posters, signs, banners, digital screens and billboards.
One of the benefits of this kind of platform is it provides 24-hour exposure of your brand to the public. Unlike the ads on the internet, which people can exit from, outdoor advertisements are consistently mounted in the most visible and busiest locations of the city.
Their common placements are along highways, main roads, buses, and shopping centres. Containing your marketing messages, they turn heads and sustain attention.
Words from the Experts
The majority of people will naturally focus on an outdoor advertisement, cites Route2take.co.uk, an outdoor advertising agency in Hale.
They list down several factors how outdoor advertising effectively maximises your local exposure, like how the creativity of the outdoor advertisements take away boredom and are suited best for the audience’s short attention span.
“Outdoor advertising has the unique feature of targeted location,” the agency says. Small businesses can use outdoor signs, billboards and banners, as an extension of their shops.
Outdoor advertising can effectively raise awareness of your services to your target market, and in turn maximise your exposure and visibility. And given that you are a small business, this kind of intensive advertising is what your company needs.