Travel Company Marketing Hacks
When your passion and determination are perceptible, you will not have any trouble marketing your brand. Hit pause for a moment and evaluate how you are going to push your travel company forward. If your efforts are not bringing in the kind of business you hoped for, it’s time to change tactics. You don’t have to overthink your marketing plan. It just has to be something your clients can relate with.
It’s essential to know your client’s needs so that you can offer solutions. It gets hard to attract new customers when they can’t see anything unique about your agency. Here are simple tips for growing your business.
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Newsletters
One client cannot travel from the start to the finish of every year; they likely have other things to do. So each time you get a new client, your goal is to keep them for a long time. You should struggle to keep them so that you will be the first person they call the next time they want to travel. One way to retain clients is by developing a newsletter. It can be a monthly or quarterly newsletter that you send all your clients, preferably via email.
The content on the newsletter should focus on the travel season, your discounts or deals, and occasional traveling tips. This will only be possible if you have an email list. Most people don’t like giving out their personal information. So you have to be sensitive with how you get emails for everyone who visits your website. You can offer other things in return like extra traveling ideas or tips for those who give up their emails. Once you have the emails, make sure you keep your clients engaged even when they are not traveling.
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Engage Your Clients on Social Media
If you are looking for a house and land for sale, you will first go to your social media platforms to see the house listings in your area. At this point, it will be almost impossible to find a business or organization that has been successful without utilizing social media. You must use social media if you have a traveling agency. People always search online for places to visit and who to use as an agent for their travels. You have to establish your authority online, and there are many ways to do it.
You have to add variety to your social media posts. That is because everyone is marketing something online; it’s easy to get unnoticed. But when you have variety, no one will be able to ignore you. Use videos, photos, and questions to spark conversations. Travelers usually share experiences and express their preferences online. Pay attention to their feedback and, if possible, answer all questions that are directly addressed to you.
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Integrate With Global Distribution System
One way to stay ahead of all your competitors is using the global distribution system (GDS). The system allows you to collaborate with airlines, hotels, car rental companies, and other travel-related businesses. You will be able to offer a packaged deal to all your clients. When you provide a hassle-free trip, you will be irresistible to most travelers. You can make reservations for hotel rooms, airline seats, and rental cars.
Your clients will only need to pack a bag and enjoy their time away. You have to market an experience like no other. There has to be a difference between someone who is traveling with and without a travel agency. When people feel like they can do what you are offering to do on their own, you won’t have many clients. But when you give the best accommodations and other privileges during travels, your business will market itself.
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Reviews
Whoever said reputation is revenue hit the nail right in the head because that statement is even more truthful in the travel industry. Over seventy percent of travelers find reviews very helpful. Almost fifty percent of them will not use your travel agency when you have nothing but bad reviews. Make it easy for your clients to leave feedback about your company. This can be a double-edged sword, but the benefits out weight the negative effects.
On the one hand, good reviews will make people more interested in your services. On the other hand, the not-so-good reviews will make your clients raise their eyebrows. But you can take the complaints and turn them into money by rectifying all the things people complained about. You will increase your visibility with reviews, especially when you are listed on recognized travel sites.
A travel agency needs marketing as much as any other business. But you have to understand your clients to deliver the best services. These four tips will be the best place to start your marketing plan. Ensure your services are unique and more varied.
